Integrating Change Management into Project Delivery

Installation vs. Implementation: The Adoption Gap

At KML Consulting, we often say that 'Installation is not Implementation'. You can install a new CRM over the weekend, but it can take 12 months to truly implement it in the way your team works. Most projects fail because they focus 100% on the technical delivery and 0% on the user adoption. Change Management is not a 'nice-to-have' add-on; it is the track that the train of your project runs on.

The ADKAR Model in Action

We utilize the Prosci ADKAR model to ensure every person affected by a project moves through the necessary psychological stages:

• Awareness: Why is this change happening? Is the current state really that bad?
• Desire: What's in it for me? How will this make my job easier?
• Knowledge: How do I use the new tool? What are the new rules?
• Ability: Can I actually perform the new tasks under pressure?
• Reinforcement: How do we prevent everyone from going back to the old way?

In conclusion, a project that is 'on time and under budget' but has 0% adoption is a failure. By integrating change management into your very first project planning session, you ensure that the value you planned to create actually reaches the end-user. Are you delivering a tool, or are you delivering a transformation?